Proudly Welsh: Celebrating St. David’s Day Across Swansea

2 Mar

St. David's Day - Leapfrog Advertising advertising on Swansea Billboards.

Our first ever St. David’s Day also marked the first ever launch of our campaign ‘Proudly Welsh’. 🏴󠁧󠁢󠁷󠁬󠁳󠁿

Across the weekend of 27 February – 1 March, we invited our clients and fellow Welsh brands to celebrate Cymru in the most visible way possible: by showcasing their best Welsh-language and Wales-inspired creative across our digital screens.

As a Welsh brand, we feel incredibly proud to be in a position where we can celebrate our culture not just in words - but in the heart of the city, across our screens seen by thousands over the weekend.

Across the Quadrant Shopping Centre and Parc Tawe Retail Park, the campaign featured fantastic creative from brands including Go Compare, Transport for Wales, Owens Group, Astley’s, Shirgar Butter, JCP Solicitors, Radnor Water - and of course, Leapfrog Advertising.

From bold Welsh language messaging to subtle nods to our heritage, our billboards became a celebration of our country.

Here’s to many more Proudly Welsh weekends - and to continuing to champion Welsh brands, in great Welsh locations.