Leapfrog Advertising Launches Mobile Retargeting

We've always believed that billboard advertising works best when it doesn't work alone. Today, we're taking that belief a step further with the launch of our mobile retargeting product.

The product integrates our partners’ advertising efforts - bridging the gap between offline and online.

Mobile retargeting connects your Leapfrog billboard campaign to your digital advertising. When someone passes one of our screens - their anonymised mobile device ID is captured by our data partner. That audience is then securely pushed into your Meta or Google ads account, so the same people who saw your billboard can be served a follow-up ad on their phone.

It's fully GDPR compliant, and it bridges the gap between brand awareness and measurable performance.