Privacy Policy
Last updated: 16 March 2026
Leapfrog Advertising (“we”, “our”, “us”) is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible way. This policy outlines how we collect, use, and protect your data when you interact with our website or when your data is processed as part of our advertising services.
1. Information We Collect
We may collect the following types of information:
Website analytics data - such as your IP address, browser type, device type, pages visited, and time spent on our site. This is collected via tools like Google Analytics to help us improve usability and website performance.
Contact information – such as your name and email address if you subscribe to our mailing list or submit your details via a form.
Where Leapfrog Advertising provides mobile retargeting services on behalf of an advertiser client, audience data – including Mobile Advertising IDs (MAIDs) and aggregated location-based audience segments – may be used as part of that service. This data is sourced from third-party data providers (such as Nielsen) and is not collected directly by Leapfrog Advertising from individual end users. Leapfrog acts as a data processor in these circumstances, processing data under the instruction of the relevant advertiser client.
2. How We Use Your Information
We use your information for the following purposes:
To improve website usability – analysing how visitors use our website so we can enhance your experience.
To send email marketing campaigns – keeping you informed about our services, news, promotions, and relevant updates (only if you have opted in).
To deliver mobile retargeting services – where Leapfrog Advertising is engaged by an advertiser to run a mobile retargeting campaign, audience segment data may be uploaded to advertising platforms (such as Meta, Google, or other digital advertising platforms) in order to serve targeted ads to audiences who have previously been exposed to out-of-home advertising. This activity is carried out strictly on behalf of, and under the instruction of, the relevant advertiser client.
We may contact visitors based on the email provided if a potential collaboration opportunity arises. Leapfrog Advertising may also conduct business-to-business cold email outreach to individuals at companies where we believe our services may be relevant. Contact details used for this purpose are sourced from publicly available sources such as LinkedIn and company websites. This outreach is carried out on the basis of our legitimate interests in promoting our services to businesses that may benefit from them. Recipients can opt out of further contact at any time by replying to any email or contacting us at the address below.
3. Lawful Basis for Processing
We process your personal data under the following lawful bases:
Consent – when you sign up to receive marketing emails.
Legitimate interests – for website analytics and service improvement, provided your rights and freedoms are not overridden.
Contract performance – where we process data as a data processor acting on behalf of an advertiser client, we do so under contractual instruction and in accordance with that client’s own lawful basis for processing.
Where Leapfrog Advertising acts as a data processor for mobile retargeting campaigns, the relevant advertiser client is the data controller and is responsible for establishing the appropriate lawful basis for that processing.
4. Mobile Retargeting Services
Where Leapfrog Advertising provides mobile retargeting as part of an advertising campaign, the following applies:
Audience Data
Audience segments used for retargeting are sourced from third-party data providers, including Nielsen. These segments are based on aggregated location and movement data and are supplied to Leapfrog as pre-built audience files.
Platform Uploads
Audience data may be uploaded to one or more digital advertising platforms - including Meta (Facebook/Instagram), Google, and other platforms as applicable - in order to match audience segments and serve targeted advertising. Each platform processes uploaded data in accordance with its own terms of service and privacy policies. Leapfrog Advertising recommends that advertiser clients review the privacy policies of the relevant platforms.
Data Retention
Audience segments uploaded to advertising platforms are typically retained for a limited period in line with each platform’s standard policies. Leapfrog Advertising does not retain copies of MAID-level audience data beyond what is required to fulfil the campaign.
Our Role
In the context of mobile retargeting campaigns, Leapfrog Advertising acts as a data processor. The advertiser client commissioning the campaign is the data controller and remains responsible for ensuring the processing is lawful, including obtaining any necessary consents or assessments required under UK GDPR or other applicable data protection legislation.
5. How We Share Your Information
We do not sell, rent, or trade your personal data. Your data may be shared with trusted third-party service providers who help us operate our website and email campaigns (e.g., Google Analytics, email marketing platforms), but only to the extent necessary to provide these services.
Where Leapfrog Advertising is delivering mobile retargeting services on behalf of an advertiser client, audience data may be shared with advertising platforms (including Meta, Google, and others) as described in Section 4 above. This sharing is carried out under instruction from the relevant advertiser client and for the sole purpose of delivering the agreed campaign.
6. Data Retention
We keep your personal data only for as long as necessary for the purposes set out in this policy, unless a longer retention period is required by law. You can unsubscribe from our emails at any time, and we will remove you from our marketing list.
For data processed in connection with mobile retargeting campaigns, retention periods are governed by the relevant advertising platforms and by the terms agreed with the advertiser client. See Section 4 for further detail.
7. Your Data Protection Rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you.
Request correction of inaccurate data.
Request erasure of your data.
Object to certain processing activities, including direct marketing.
Withdraw your consent at any time.
To exercise these rights, please contact us using the details below. Where data has been processed as part of a mobile retargeting campaign on behalf of an advertiser client, we may need to direct your request to the relevant data controller (the advertiser client) for fulfilment.
8. Cookies
Our website uses cookies to collect analytics data. You can disable cookies through your browser settings, but this may affect your experience on our website.
9. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
Leapfrog Advertising
Email: hello@leapfrogadvertising.com
Phone: 07854 830174