Latest update: 13/03/2026

Leapfrog Advertising - Terms & Conditions

1. Introduction

  • These Terms & Conditions ("T&Cs") apply to all advertising services provided by Leapfrog Advertising Limited ("Leapfrog", "we", "us", "our").

  • Registered office: 59 Vivian Road, Sketty, SA2 0UN

  • Company registration number: 16313547

2. Definitions & Interpretation

  • "Advertiser" means the client booking advertising space.

  • "Campaign" means the advertising activity agreed between Leapfrog and the Advertiser.

  • "Content" means the creative material supplied by the Advertiser.

  • "Screens" means the digital out-of-home displays operated by Leapfrog.

  • "Mobile Retargeting" means the optional service whereby audience data derived from DOOH campaign exposure is used to deliver targeted advertising to individuals via third-party platforms such as Meta and Google.

  • "Impressions" means the number of times an advertisement is served to an end user, as reported by the relevant third-party advertising platform.

3. Scope of Services

  • Leapfrog will provide advertising space on designated Screens for the agreed Campaign Period, as seen in the head of terms.

  • Leapfrog does not guarantee sales, leads, or specific audience metrics beyond those specified in head of terms.

4. Mobile Retargeting (Where Applicable)

  • If the client is using mobile retargeting, the following terms apply in addition to all other clauses in these T&Cs.

  • Mobile retargeting enables the Advertiser to serve digital advertising to audiences identified as having been in proximity to designated DOOH Screens during the Campaign Period, delivered via third-party platforms including Meta and Google.

  • Pricing - Leapfrog-managed paid social: Where Leapfrog is managing the paid social advertising on the Advertiser’s behalf, a flat management fee of £400 + VAT per month applies, plus £3 CPM + VAT on all impressions served through the retargeting campaign.

  • Pricing - Advertiser-managed paid social: Where the Advertiser is managing their own paid social account, a charge of £3 CPM + VAT applies to all impressions served through the retargeting campaign. No flat management fee applies in this instance.

  • The CPM charge is based on all impressions served within the retargeting campaign, as reported by the relevant advertising platform. Invoices for CPM charges and, where applicable, the flat management fee will be issued monthly.

  • Ad Account Access - The Advertiser must grant Leapfrog a minimum of reporting access to the relevant advertising account(s) (e.g. Meta Ads Manager, Google Ads) for the duration of the mobile retargeting service. This access is required to monitor impression delivery and verify billing. Where Leapfrog is managing the paid social activity, full management access will be required.

  • Data Availability - Audience data generated or provided for the purposes of mobile retargeting is made available to the Advertiser solely for the duration of the agreed campaign term. Upon expiry or termination of the agreement, the Advertiser’s access to such data will cease and Leapfrog will take reasonable steps to ensure any data provided is no longer accessible to the Advertiser.

  • Third-Party Platforms - Mobile retargeting is delivered via third-party advertising platforms (including but not limited to Meta and Google). Leapfrog does not accept liability for the performance, availability, or policies of these platforms. The Advertiser acknowledges that platform policies may affect audience reach, delivery, and reporting.

5. Booking & Campaign Terms

  • Bookings are confirmed upon receipt of a signed booking form or written confirmation.

  • Campaign dates and durations are as agreed in writing.

  • Cancellations or amendments must be made at least 31 days before the Campaign start date, the 31 days will be applied at the agreed cost.

6. Content & Artwork

  • The Advertiser is responsible for providing Content in the specified format and dimensions by the agreed deadlines.

  • Leapfrog reserves the right to reject any Content that is non-compliant with specifications, offensive, illegal, or contrary to advertising standards.

  • The Advertiser retains intellectual property rights in their Content but grants Leapfrog a licence to display it for the Campaign Period.

7. Payment Terms

  • Invoices will be issued upon booking confirmation unless otherwise agreed.

  • Payment terms are 30 days net from invoice date.

  • Late payments may incur statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998.

  • Leapfrog reserves the right to suspend or remove advertising if payment is not received.

8. Performance & Liability

  • Leapfrog does not guarantee specific campaign outcomes such as footfall, engagement, or sales.

  • Leapfrog is not liable for downtime caused by technical faults, third-party outages, or force majeure events.

  • If a Screen is unavailable for more than 10% of the Campaign Period, Leapfrog may, at its discretion, offer a pro-rata credit.

9. Compliance

  • The Advertiser is solely responsible for ensuring Content complies with all relevant laws and regulations (including ASA, CAP Code, BCAP Code).

  • Prohibited advertising includes but is not limited to: unlawful, defamatory, misleading, or offensive content.

10. Termination

  • Either party may terminate the agreement with immediate effect if the other party materially breaches these T&Cs or becomes insolvent.

  • On termination, all outstanding fees remain payable.

11. Indemnity

  • The Advertiser shall indemnify Leapfrog against all claims, damages, and costs arising from the Content, including but not limited to intellectual property infringement and misleading statements.

12. Data Protection & Privacy

  • Both parties agree to comply with applicable data protection laws, including the UK GDPR.

  • Leapfrog will only process personal data as necessary to perform its obligations under these T&Cs.

13. Force Majeure

  • Neither party shall be liable for delays or failures caused by circumstances beyond reasonable control, including but not limited to natural disasters, power outages, strikes, or government restrictions.

14. Governing Law & Jurisdiction

  • These T&Cs are governed by and construed in accordance with the laws of England and Wales.

  • Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

15. Miscellaneous

  • These T&Cs, together with the signed booking order, constitute the entire agreement between the parties.

  • No variation shall be valid unless made in writing and signed by both parties.

  • The Advertiser may not assign or transfer their rights without Leapfrog’s prior written consent.