Latest update: 13/09/2026

Leapfrog Advertising - Terms & Conditions

1. Introduction

  • These Terms & Conditions ("T&Cs") apply to all advertising services provided by Leapfrog Advertising Limited ("Leapfrog", "we", "us", "our").

  • Registered office: Office 2, Floor 1, Princess Quarter, 18-20 Princess Way, SA1 3LW

  • Company registration number: 16313547

2. Definitions & Interpretation

  • "Advertiser" means the client booking advertising space.

  • "Campaign" means the advertising activity agreed between Leapfrog and the Advertiser.

  • "Content" means the creative material supplied by the Advertiser.

  • "Screens" means the digital out-of-home displays operated by Leapfrog.

  • "Impressions" means the number of times an advertisement is served to an end user, as reported by the relevant third-party advertising platform.

3. Scope of Services

  • Leapfrog will provide advertising space on designated Screens for the agreed Campaign Period, as seen in the head of terms.

  • Leapfrog does not guarantee sales, leads, or specific audience metrics beyond those specified in head of terms.

5. Booking & Campaign Terms

  • Bookings are confirmed upon receipt of a signed booking form or written confirmation.

  • Campaign dates and durations are as agreed in writing.

  • Cancellations or amendments must be made at least 31 days before the Campaign start date, the 31 days will be applied at the agreed cost.

6. Content & Artwork

  • The Advertiser is responsible for providing Content in the specified format and dimensions by the agreed deadlines.

  • Leapfrog reserves the right to reject any Content that is non-compliant with specifications, offensive, illegal, or contrary to advertising standards.

  • The Advertiser retains intellectual property rights in their Content but grants Leapfrog a licence to display it for the Campaign Period.

7. Payment Terms

  • Invoices will be issued upon booking confirmation unless otherwise agreed.

  • Payment terms are 30 days net from invoice date.

  • Late payments may incur statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998.

  • Leapfrog reserves the right to suspend or remove advertising if payment is not received.

8. Performance & Liability

  • Leapfrog does not guarantee specific campaign outcomes such as footfall, engagement, or sales.

  • Leapfrog is not liable for downtime caused by technical faults, third-party outages, or force majeure events.

  • If a Screen is unavailable for more than 10% of the Campaign Period, Leapfrog may, at its discretion, offer a pro-rata credit.

9. Compliance

  • The Advertiser is solely responsible for ensuring Content complies with all relevant laws and regulations (including ASA, CAP Code, BCAP Code).

  • Prohibited advertising includes but is not limited to: unlawful, defamatory, misleading, or offensive content.

10. Termination

  • Either party may terminate the agreement with immediate effect if the other party materially breaches these T&Cs or becomes insolvent.

  • On termination, all outstanding fees remain payable.

11. Indemnity

  • The Advertiser shall indemnify Leapfrog against all claims, damages, and costs arising from the Content, including but not limited to intellectual property infringement and misleading statements.

12. Data Protection & Privacy

  • Both parties agree to comply with applicable data protection laws, including the UK GDPR.

  • Leapfrog will only process personal data as necessary to perform its obligations under these T&Cs.

13. Force Majeure

  • Neither party shall be liable for delays or failures caused by circumstances beyond reasonable control, including but not limited to natural disasters, power outages, strikes, or government restrictions.

14. Governing Law & Jurisdiction

  • These T&Cs are governed by and construed in accordance with the laws of England and Wales.

  • Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

15. Miscellaneous

  • These T&Cs, together with the signed booking order, constitute the entire agreement between the parties.

  • No variation shall be valid unless made in writing and signed by both parties.

  • The Advertiser may not assign or transfer their rights without Leapfrog’s prior written consent.