The location
Displays: There are three, double sided standalone digital displays dotted around the entrance and the side of the iconic Wales Millennium Centre.
Footfall: Cardiff Bay receives approximately 5.5 million in footfall annually - with the Wales Millennium Centre welcoming 1.4 million visitors manually through their Theatre shows, events and community space.
Dwell Time: Consistent pedestrian traffic & visitors into the venue generates high dwell time, maximising audience exposure per placement.
Sizing: Each digital display is 75” double sided.
Reach: Due to the placement of the three screens, each display benefits from fantastic reach from anyone walking around the front of the building, as well as cars passing through Bute Place Road.
The Numbers
1.34 Million
Amount of people who live in Cardiff’s catchments.
26,000
Amount of people who work in Cardiff Bay.
1.4 Million
Annual visitors at the Wales Millennium Centre.
5.5 million
Total annual footfall in Cardiff Bay.
WAles Millennium Centre
An opportunity to advertise your brand at the nation’s home of the performing arts situated at the heart of Cardiff Bay.
Opened in 2004 by Her Majesty The Queen, Wales Millennium Centre was created as a stage for Wales, to reflect the spirit of a nation, and become a home for the performing arts.
One of the building’s main attractions is the Donald Gold Theatre, which seats 1896 visitors, is getting set to welcome some incredible shows in 2026 from the likes of The Shawshank Redemption, The Tina Turner Musical and Mean Girls - read more here.
Wales Millennium Centre benefits from consistent footfall through the evenings from their shows almost every day of the week, with its busy coffee shop and events attracting over 700,000 casual visitors annually.
Mobile Retargeting available
Gain huge awareness from the billboard, retarget them same people across online platforms.
LAUNCH THAT CAMPAIGN TODAY
Looking to advertise at the iconic Wales Millennium Centre? Fill in your details and a member of the team will be in touch.