The location
Footfall: Trinity Street / The Hayes street receives approximately 11.7 million annual footfall, one of the busiest streets in Wales and one of Cardiff City Centre’s prime spots (Cardiff Council).
Dwell Time: Consistent pedestrian traffic generates high dwell time, maximising audience exposure per placement.
Sizing: The billboard is approximately 42m²
Design: The building includes a slight curve, allowing the advertisement to be seen coming from various angles.
Reach: Due to the position of the billboard, the location reaches pedestrians on Trinity Street, Hayes Street and Wharton Street.
The Numbers
2.5 Million
Expected number of visitors to the Cardiff Christmas Markets.
150,000
Stadium event day footfall spikes.
98,000
Average weekly footfall.
40 million
Total annual footfall.
The Area
A prime space at the heart of Wales’ Capital City.
Cardiff Christmas Markets: 10 metres away.
The Hayes: 20 metres away.
St David's Dewi Sant (St David's 2): 130 metres away.
Cardiff Market: 180 metres away.
Queen Street: 280 metres away.
Capitol Shopping Centre: 400 metres away.
Cardiff Central Train Stadium: 480 metres away.
Utilita Arena: 490 metres away.
Principality Stadium: 570 metres away.
Cardiff Castle: 600 metres away.
A Prime position For every Event
-
29 April - 4 May 2026
Principality Stadium
(12,000 athletes)
-
1 June
Principality Stadium
(75,000 spectators)
-
30 June & 1 July 2026
Cardiff Castle
(10,000 Spectators)
-
4 July 2026
Cardiff Castle
(10,000 Spectators)
-
4th October
Across the City
(27,500 Participants - 100,000+ spectators)
-
November 13th - December 26th 2026
St John Street, Working Street, Trinity Street and Hills Street
(2.5 Million Visitors)
-
February 5th - March 13th 2027
Principatlity Stadium
(75,000 Capacity per game)
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