Skechers x Leapfrog Advertising

With the exciting launch of their new store in the Quadrant Shopping Centre, Swansea, we partnered with the multi-national footwear and apparel brand Skechers to deliver an advertising campaign to drive awareness of the store launch.

Skechers were keen to build strong brand presence within the shopping centre ahead of opening, while maintaining momentum after launch. We sat down with their team to plan a campaign that would maximise visibility at every stage of the launch journey.

One month prior to opening, Skechers launched a “Coming Soon” campaign, showcasing four creative executions across our Quadrant and Parc Tawe locations. This allowed them to reach multiple customer segments with targeted, personalised messaging.

The campaign delivered clear informational messaging to shopping centre visitors, announcing Skechers’ arrival and building anticipation before the store even opened.

In the lead-up to launch, Skechers received over 90 hours of advertising across our locations during peak opening hours, exposing the brand to a high volume of regular shoppers. This visibility also enabled Skechers to digitally retarget these audiences, ensuring their brand remained front-of-mind ahead of opening day. By combining physical DOOH exposure with digital retargeting opportunities, the campaign bridged the gap between relevant offline awareness and online activation.

On launch day, the creative was updated to an “Open Now” message, maintaining a consistent presence across high-footfall areas of the shopping centre and capturing the attention of shoppers who may not yet have been aware of the opening.

This campaign highlights how DOOH can play a pivotal role in retail / brand openings - from building anticipation to driving sustained brand presence long after opening day.

Skechers continue to showcase their brand across our locations today, reinforcing brand awareness and ensuring they remain a top-of-mind destination for shoppers visiting the centre.

Have you got a STORE opening COMING UP?

Let’s chat on how we can amplify your brand pre, during and post-launch.