Leapfrog Advertising Introduces DataJam Across Outdoor Advertising Network

Leapfrog Advertising is excited to announce the introduction of Data Jam devices across all our Swansea outdoor advertising placements, with plans to roll out across all sites in the coming months.

Data Jam is a leader in real-time audience measurement, providing hardware that accurately tracks pedestrian traffic across retail and shopping environments. Its privacy-first approach counts impressions without the use of cameras or intrusive methods, capturing footfall and dwell times within each environment.

At Leapfrog Advertising, we believe accurate data is the baseline for any successful partnership, with every campaign delivering clear, measurable results. Data has long driven decision-making in online advertising, but out-of-home has historically lagged behind when it comes to tracking similar metrics. The introduction of Data Jam devices helps close that gap. 

This new capability will also help our partners understand trends within each environment, which they can use during campaign planning and optimisation. Understanding how footfall shifts by the minute, day or week gives every partner a deeper understanding of their audience.